Summary
A dynamic problem-solver with a strong background in advertising product management, building strategic partnerships, business development, and overall corporate strategy. Comprehensive understanding of advertising industry trends and new technologies, especially in mobile. Proven record of implementing the necessary products to accomplish sales objectives.
Experience
Senior Product Manager Amazon - Games Growth Advertising August 2022- Present
Games Growth Advertising creates AI-driven predictive audiences using various signals such as browsing, purchasing, or streaming across Amazon properties and context. These custom audiences predict a propensity score for installing a mobile app.
• Product Owner for GamesGrowth Advertising for Mobile and Amazon devices
• Lead Mobile app install closed betas with Amazon’s DSP and Measurement teams for all major MMPs
• Clients engagements from games, media, and entertainment to large brands and agencies
Senior Director Partnerships and Platforms at InMarket December 2020– August 2022
InMarket is the leader in real-time, data-driven marketing. A smarter omnichannel platform that drives higher results than industry benchmarks using location-based marketing, audiences, and measurement, including retail sales.
• Build and Manage channel partnerships for all InMarket measurement and data products
• Assisting with Brand and Agency sellers to meet and exceed their goals by developing new products and features
• Worked closely with product, engineering, and marketing on all new product launches
VP of Global Partnerships at Skyhook Wireless (acquired by Qualcomm) December 2017– December 2020
Skyhook is a Wi-Fi-based location platform based in Boston, MA, that provides positioning technology and contextual location intelligence solutions.
• Managed partnerships, including programmatic platforms and large partners such as Deloitte and EY
• Managed product roadmap based on partner and industry needs
• Exceeded sales goals and targets
VP of Advertising Products at Skyhook Wireless March 2014– November 2017
• Managed product strategy for the Geospatial Insights product line that I was hired to create, manage, and build
• Managed the product roadmap, engineering, and many aspects of the location data products for advertising and consulting
• Developing collateral such as presentations, sales tools, competitive analysis, and thought leadership blogs
General Manager of Mobile at Chitika August 2012 – February 2014
Chitika developed real-time, scalable, on-demand contextual targeting services to help online businesses leverage their content.
• Created and executed the strategy for the Chitika mobile advertising network
• Managed the mobile product line, including building the programmatic platform from scratch, including building mobile DSP and ad network
• Managing a large international team, including sales, account managers, product managers, engineering, and data analysts
• Built supply and demand relationships utilizing feeds from partners, including Microsoft/Yahoo and more
Vice President of Global Monetization at Poynt December 2010-July2012
Poynt was a popular and award-winning local search mobile consumer application that was available in seven different countries and used by millions of users on all mobile platforms
• Established the global advertising strategy for monetization
• Created ad network to provide publishers with location-targeted advertising for other apps, including our own
• Built and managed a global team of sales, operations, and client services
Vice President of Business Development at MocoSpace June 2007-December 2010
MocoSpace is one of the first mobile communities with features that include mobile games, messaging, and photos.
• Grew MocoSpace to a profitable advertising-supported business with millions of users and serving billions of mobile ads per month
• Managed integration of over thirty mobile and web ad networks, including Google(Admob) and Apple(Quattro/iAd)
• Developed an internal mediation platform for allocation optimization
• Established and managed integration for all partnerships including; AT&T, Verizon, MetroPCS, Cricket, US Cellular
Sr. Enterprise Account Manager at m-Qube April 2005-April 2007
m-Qube was a leading SMS aggregator for mobile billing and text messaging providers. Verisign acquired it.
• Ensured that client needs were identified, met, and exceeded by maintaining effective communication and up-to-date knowledge of products, services, and industry development
• Managed the most significant accounts that generated the products' most revenue
Sr. Manager of Client Services at GetConnected Inc. November 2001-April 2005
GetConnected was a platform and B2C side for major retailers and consumers to purchase broadband and wireless services via online and direct retail
• Managed and launched relationships with clients such as Staples, Visa, MicroCenter, CompUSA, Radio Shack, and MSN for GetConnected’s consumer broadband and mobile products
• Worked directly with broadband and wireless for clients and commerce website
Co-founder and COO at q2 Technologies February 2000 -November 2001
q2 Technologies provided JAVA development solutions for enterprise-class applications. q2 was funded by Deutsche Bank's Private Equity group ($3m investment) and by its founders. Built a team of over 35 in Boston and New York City.
Prior
Sr. Tech Support & Web Master at SilverStream (acquired Novell) January 1998-February 2000
UNIX Tech Support at BGS Systems Inc. (acquired BMC Software) April 1997-January 1998
International Web Master at The MathWorks September 1995 – April 1997
Education
Assumption University recently served on the Alumni Board of Directors, BA, Marketing, and Communications.
Skills
Jira, Confluence, Agile, Certified Scrum and Product Owner, Tableau, Salesforce, HDP, and other distributed processing clusters, formerly UNIX system admin, web developer, database administration